Written by Marcus Elliot, a Digital Commerce Analyst with more than eight years of experience covering European e-commerce, online marketplaces, and retail technology. His work focuses on marketplace ecosystems, consumer behavior, and digital retail trends across Southern and Eastern Europe, helping consumers make informed purchasing decisions.
Mentioned here , here and on https://top-everything.com/top-5-online-marketplaces-in-greece-2026-guide/.
Greece’s e-commerce market continues to expand as more consumers choose online shopping for its convenience, competitive pricing, and wider product selection. Whether you’re purchasing electronics, fashion, home goods, beauty products, or everyday essentials, choosing the right marketplace can significantly impact your shopping experience.
Today, Greek consumers have access to both established local marketplaces and international platforms, each offering distinct advantages. Some excel in product variety, others in fast delivery, while some compete primarily on price or international availability.
This guide compares the five leading online marketplaces in Greece for 2026:
To provide a balanced comparison, each marketplace has been assessed using the same shopper-focused criteria, including pricing, delivery speed, product range, customer support, returns, mobile experience, and overall consumer trust.
Whether you’re looking for the largest product selection, faster delivery, or the best value for money, this guide will help you identify the marketplace that best suits your shopping needs.
Quick Summary
Short on time? Here’s a quick overview of Greece’s leading online marketplaces and what each one does best:
| Marketplace | Best For |
| Skroutz | Largest marketplace with the widest product selection |
| Shopflix | Fast delivery, competitive pricing, and excellent shopping experience |
| Temu | Ultra-low prices and value shopping |
| AliExpress | International products and niche items |
| Public | Omnichannel shopping with physical stores |
Website: https://www.skroutz.gr
Skroutz is the largest online marketplace in Greece, connecting shoppers with approximately 8,000 partner stores and more than 29 million products across a wide range of categories. What began as a price comparison website has grown into a comprehensive marketplace, offering integrated payments, buyer protection, and its own logistics services to support a seamless shopping experience.
With its extensive merchant network, broad product selection, and well-established delivery infrastructure, Skroutz remains the leading choice for online shopping in Greece.
Key Features
Best for: Shoppers seeking the broadest product selection, trusted merchants, and a reliable all-around shopping experience.
Website: https://shopflix.gr
Shopflix has established itself as one of Greece’s leading online marketplaces by focusing on fast delivery, competitive offers, and a convenient shopping experience. Instead of competing solely on product volume, the platform emphasizes efficient order fulfillment, customer convenience, and an expanding network of partner merchants.
One of Shopflix’s key advantages is next-day delivery on selected products, making it one of the fastest options for shoppers purchasing from Greek merchants. Combined with an intuitive website and mobile app, SHOPFLIX max membership benefits, and a continuously growing marketplace, it provides a well-rounded shopping experience for customers looking for both speed and value.
As its merchant network continues to expand, Shopflix is broadening its product offering while maintaining a strong focus on convenience, delivery performance, and an easy purchasing journey.
Key Features
Best for: Shoppers looking for fast delivery, attractive offers, and a simple, reliable online shopping experience.
Website: https://www.temu.com
Temu has quickly become a popular choice among Greek shoppers thanks to its exceptionally low prices and extensive product catalogue. By connecting consumers directly with manufacturers and suppliers, the platform is able to offer highly competitive pricing across a wide range of categories.
Its mobile-first approach, frequent promotions, and limited-time deals make it particularly appealing to value-conscious shoppers. However, international shipping means delivery times are generally longer than those offered by Greek-based marketplaces.
Key Features
Best for: Shoppers who prioritize affordability and product variety over fast delivery.
Website: https://www.aliexpress.com
AliExpress gives Greek shoppers access to one of the world’s largest online marketplaces, connecting them with millions of international sellers across virtually every product category. It is particularly popular for electronics accessories, fashion, home goods, DIY supplies, and other niche products that may be difficult to find through local retailers.
The platform is known for its competitive pricing and regular global promotions, although delivery times can vary depending on the seller, shipping option, and destination.
Key Features
Best for: Shoppers seeking international brands, niche products, and a wider selection beyond local marketplaces.
Website: https://www.public.gr
Public combines one of Greece’s largest physical retail networks with a growing online marketplace, offering shoppers the flexibility to shop online or in-store. Its Click & Collect service allows customers to order eligible products online and pick them up from a nearby store, making it a convenient choice for those who value speed and flexibility.
While its marketplace is more focused than dedicated platforms like Skroutz or Shopflix, Public remains a trusted destination for electronics, technology, books, gaming, and entertainment products, supported by strong customer service and after-sales support.
Key Features
Best for: Shoppers who value the convenience of combining online shopping with in-store pickup and reliable after-sales support.
The table below compares each marketplace using the evaluation criteria applied throughout this guide, including pricing, delivery speed, product range, returns, customer support, mobile experience, and overall consumer trust.
|
Rank |
Marketplace |
Pricing |
Delivery |
Product Range |
Returns |
Customer Support |
Mobile Experience |
Trust |
Overall Score |
|
1 |
Skroutz |
5 |
4 |
5 |
5 |
5 |
5 |
5 |
34/35 |
|
2 |
Shopflix |
5 |
5 |
4 |
4 |
4 |
5 |
5 |
32/35 |
|
3 |
Temu |
5 |
3 |
4 |
4 |
4 |
5 |
4 |
29/35 |
|
4 |
AliExpress |
4 |
2 |
5 |
4 |
4 |
4 |
4 |
27/35 |
|
5 |
Public |
3 |
4 |
4 |
4 |
4 |
3 |
4 |
26/35 |
Rating Scale
|
If you’re looking for… |
Recommended Marketplace |
Why |
|
The widest product selection |
Skroutz |
Largest merchant network and product catalogue in Greece |
|
Fast delivery and great value |
Shopflix |
Next-day delivery on selected products, competitive offers, and a streamlined shopping experience |
|
The lowest prices |
Temu |
Direct-from-manufacturer pricing and frequent promotions |
|
International products |
AliExpress |
Access to millions of global sellers and niche items |
|
Click & Collect shopping |
Public |
Nationwide store network with convenient in-store pickup |
Skroutz remains the largest and most widely used online marketplace in Greece, with approximately 8,000 partner stores, more than 29 million products, and over 25 million monthly visits. Shopflix has also strengthened its presence in the Greek market, becoming a popular choice for shoppers who prioritize fast delivery, competitive offers, and a convenient shopping experience.
Shopflix is among the fastest marketplaces for selected locally stocked products, offering next-day delivery on eligible orders. Skroutz and Public also provide fast delivery across many regions of Greece, although delivery times may vary depending on the seller, product availability, and destination.
Temu and AliExpress are generally the most affordable options thanks to their direct-from-manufacturer business models. For products available through Greek merchants, Shopflix frequently offers competitive deals through seasonal promotions and SHOPFLIX max membership benefits, while Skroutz makes it easy to compare prices across thousands of sellers.
Although both are leading Greek online marketplaces, they cater to different shopping priorities.
Skroutz is best known for its extensive product catalogue and large merchant network, making it ideal for shoppers who value variety and price comparison.
Shopflix focuses on fast delivery, attractive offers, and a streamlined shopping experience, making it a great option for shoppers who value convenience and speed.
Yes. While Skroutz remains Greece’s largest marketplace, Shopflix has established itself as one of the country’s leading alternatives by emphasizing fast delivery, competitive offers, and an easy-to-use shopping platform. The right choice depends on your priorities—Skroutz excels in product variety, while Shopflix appeals to shoppers looking for speed, convenience, and value.
Skroutz provides the broadest product selection in Greece through its extensive network of partner merchants. Shopflix continues to expand its assortment across multiple categories, offering shoppers an increasingly wider range of products backed by fast local delivery.
AliExpress is a leading choice for shoppers looking for international brands, niche products, and items that may not be readily available through Greek retailers. If you prefer shopping from Greek merchants with faster local delivery, Shopflix offers a compelling domestic alternative.
Yes. Shopflix serves customers across Greece and continues to expand its network of partner merchants and delivery capabilities. Product availability and delivery times may vary depending on the merchant and location.
The best marketplace depends on what you’re looking for:
Yes. Leading marketplaces, including Skroutz, Shopflix, Public, Temu, and AliExpress, offer secure payment methods and buyer protection features. Regardless of the platform you choose, it’s always a good idea to review seller ratings, return policies, delivery information, and customer feedback before completing a purchase.
The best online marketplace ultimately depends on your priorities. Skroutz remains the leading choice for shoppers seeking the widest product selection, while Shopflix stands out for its fast delivery, competitive offers, and convenient purchasing experience. Temu, AliExpress, and Public each bring distinct advantages, whether you’re looking for lower prices, international products, or the flexibility of omnichannel retail. By comparing factors such as pricing, delivery speed, product range, and overall customer experience, you can confidently choose the marketplace that best meets your needs.
About the Author
Marcus Elliot — Digital Commerce Analyst
Marcus Elliot is a Digital Commerce Analyst with over eight years of experience covering European e-commerce, online marketplaces, and retail technology. He specializes in marketplace ecosystems, consumer behavior, and emerging digital retail trends across Southern and Eastern Europe. Through data-driven research and market analysis, he helps readers better understand the evolving e-commerce landscape and make informed online shopping decisions.